The prompt

Act as a sharp editor and positioning strategist.

Context:
- What my company does, in my current words: [paste]
- Customer: [describe]
- Main alternative customers use today: [describe]
- What we do better, with evidence: [describe]

Tasks:
1. Tell me what a busy, intelligent stranger would understand from my current description, and what they would miss.
2. Write 5 one-sentence descriptions using this structure: For [customer] who [problem], we [what we do] so they can [outcome], unlike [alternative].
3. Remove jargon, buzzwords and claims I cannot prove.
4. Write one version a 12-year-old would understand, and one for a domain expert.

Output: the 5 options ranked, with a note on which claims need evidence before I use them publicly.

Free to use and share with attribution. Not for resale.

These prompts support thinking. They do not replace professional legal, financial, medical, regulatory or career advice, or the people who know you well.